How to Build a Portfolio for Your Freelance Business

& start working for yourself!

balncd design
3 min readApr 20, 2023

Having a portfolio to show off your work is key to finding clients as a freelancer.

I’m writing from a brand designer's perspective, but this goes for video editors, copywriters, & even UGC creators.

As a self-taught freelancer, some of the questions I hear most often are:

  • Where should I host my digital portfolio?
  • What if I don’t have any real clients yet?
  • How do I even find real clients?

I can answer two of those questions with one word, Contra.

& when it comes to the work you have in your portfolio, it can & sometimes should be passion projects!

If you’re new to the freelancing game & haven’t worked with any real clients yet, then passion projects are a great place to start.

Passion projects are just made-up projects, allowing you to practice your skills & figure out your style.

Client projects can come with stricter guidelines & higher stakes, passion projects allow you to play and create freely.

If your passion projects reflect the kind of work you wish to do, then the clients will know what to expect & choose you for a real…

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balncd design
balncd design

Written by balncd design

I’m a freelance brand designer, providing resources & inspiration for aspiring creatives. https://www.balncd.design/

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