My Brand Strategy Process

Research & Strategy: The Foundation of Branding

It’s that time of year!

Autumn is in the air & the new year is just around the corner.

It’s time for revamping & recalculating.

It’s time to analyze what’s been working & what hasn’t.

Out with the old & in with the new.

I’ve been busy with client projects but I’m always making time to rework my current offers & refine my processes.

Here’s how I’m starting the design process, beginning with brand strategy.

01. DISCOVERY

It all begins with a strategy session.

This is a collaborative effort between designer & client.

We chat on Google Meet for about an hour, talking all things business & brand.

We go over business basics like mission, values, & purpose.

We also dive into direct & indirect competitors, your target audience & your positioning in the market.

Among so much more.

02. REFINEMENT

This is where we zoom out & get a look at the bigger business goals.