The Process Behind Designing a Sportswear Brand
It starts with the brief.
Each week, I save many design briefs from a variety of Instagram accounts & narrow down what I want to work on.
Brief challenges are fake brands with guidelines helping you create brands for fun!
They’re a great way to build up your portfolio & confidence in designing.
Some fun accounts with weekly briefs to check out
Here’s what I chose for that week.
The Brief
VIDA is a sportswear & outerwear company that was started by a group of young minds who sells their brand to the younger generation. The aim is to motivate people to push their limits & stay fit. The collection is a combination of style & substance. They offer sportswear for all men & women & customize their clothing & accessories based on their liking. VIDA is looking for a brand identity as versatile & dynamic as their brand.
This brief was from another favorite account The Brief Tribe.
